After mentioning that I was reading Influence to my good friend Adrienne, she recommended Drive as my next book. The theme is quickly explained: While there are three different ways to motivate us - biological urges like hunger or sex, external reward & punishment, and intrinsic reward from performing a task - only intrinsic reward can consistently foster creative behavior.
Pink starts out by showing how traditional external motivation - cash bonuses et al. - overly constrain our focus, interfere with creativity, extinguish internal rewards and even lead to unethical behavior (think doctoring sales numbers to meet a bonus ...